Raluca Crăciun
Head of Trade Marketing & Brand Builder, Aquila & Lavazza România
Raluca Crăciun is a Head of Trade Marketing and Brand Builder with more than 20 years of experience working behind brands that people recognize, experience, and connect with. She started her career on the ground, growing step by step from promoter to team leader and brand builder. With a background shaped in advertising agencies and further developed across FMCG and HoReCa, she brings both strategic thinking and hands-on execution into the way brands are built and activated. Today, Raluca coordinates marketing activities for over 20 brands and plays a key role in shaping how brands like Lavazza are experienced in the local market.
Her work is driven by energy, creativity, and a strong connection to people, with a constant focus on building communities, creating memorable brand experiences, and bringing brands closer to their audiences.
